With you, we define a course of action to highlight your knowhow and strengthen your identity for better position you on the market.
Establish strategic bias
to develop the potential of the company.
To assert a position in the market
To define its personnality and its values
Before the start of a project, help to define the products and ranges, their functionalities and their finishes to assert the brand's added value on the market.
DJ Toys wants to restructure its offer and rethink its identity to export its products to Europe. After an analysis we established the projects to be carried out. The analysis of existing products made it possible to understand the different types of games and age categories.
During a workshop, we evaluated the possibilities of game classification. A classification by educational category was retained. Then, each category was delimited to have its own identity: educational objective, age category, typology and games. A guidance tool has been written to help when creating future products
In Europe the games will be sold under the new Runaland brand. During a co-design workshop, we gathered our customers' vision and what they would like to inject into the brand. During a workshop, we defined together the values of Runaland and built an imaginary universe. The storytelling of the "Runaland Planet" is used in their communication (website, social networks, brochure).
We have created a graphic charter to describe the planet Runaland. The design guide guarantees coherence in all communication media (flyers, packaging, site banner, e-mailing, etc.).