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Strategy and


With you, we define a course of action to highlight your knowhow and strengthen your identity for better position you on the market.

Diagnostic design:

Establish strategic bias
to develop the potential of the company.

Identity :

To assert a position in the market

To define its personnality and its values

Product offered

Before the start of a project, help to define the products and ranges, their functionalities and their finishes to assert the brand's added value on the market.

Ancre 1

Software interface

for Areva

During a workshop, we evaluated the possibilities of game classification. A classification by educational category was retained. Then, each category was delimited to have its own identity: educational objective, age category, typology and games. A guidance tool has been written to help when creating future products

In Europe the games will be sold under the new Runaland brand. During a co-design workshop, we gathered our customers' vision and what they would like to inject into the brand. During a workshop, we defined together the values ​​of Runaland and built an imaginary universe. The storytelling of the "Runaland Planet" is used in their communication (website, social networks, brochure).

We have created a graphic charter to describe the planet Runaland. The design guide guarantees coherence in all communication media (flyers, packaging, site banner, e-mailing, etc.).

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